Business Process Optimization is the process of looking at your existing business processes and seeing if there is room for improvement. Improvement typically involves business process automation or modernization of a business process that might have been created before some of the technologies we have access to today. Optimizing business processes gives time back to your employees to focus on other tasks and can give you an edge over your competition.
Typically business process optimization and business process automation will go hand and hand though optimization could be as simple as letting you know of a product or service that exists that may not have been available when the process was built.